Breast Cancer Awareness Month - Take care of yourself!

Mammogram can detect a breast lump before you can feel or see it. Please protect yourself & aware others! - Nazih Cosmetics
I had such a heart filled and humbling experience with the breast cancer survivors. I am so thankful to Nazih Cosmetics team for allowing me to be a part of it.
Listening to the stories of all the survivors was very touching. It was great to see all these beautiful ladies coming together to support one another.

on Sept 3rd Turning 34, Birthday Brunch @AndaluciaDXB

My birthday present? Just dance with me and enjoy the food and drinks. I love Dubai brunches. In 2014 my friend invited my to her birthday at one of the restaurants in Creek Dubai. I thought it was the best idea. Beautiful weather, amazing company of my family and friends, delicious food and fun ambiance. That's what I call a perfect birthday.
I don't separate family and friends when it comes to my birthday. I am very greedy when it comes to my family and friends. I love to see them both together. I always choose a place where everyone can have fun. A family restaurant is great. Last year I celebrated my birthday at Casa De Tapas and this year Andalucia. I can't stop talking about the ambiance. I am a sucker for live music and dance. The definition of a perfect party is not loud clubs where you can't even hear each other. I really appreciate when the restaurants put efforts in organising a fun ambiance for a night out.

http://www.andaluciadxb.com/offers.php

HOW TO GROW YOUR INSTAGRAM AND WORK WITH INFLUENCERS WITH SHOMAILA MAURER @EMIRATESFASHIONISTA

JUNE 15, 2017 BY ARACELI GALLEGO

Shomaila Maurer is the name behind the Instagram handle Emirates Fashionista. She is now a fashion and beauty influencer with almost 100k followers, but we wondered how it all started.

Our Emirates Fashionista is very generous and today she is going to share with us how she started and how she is keeping her Insta feed fresh and with tons of likes and comments. Get ready to have your Instagram growing like foam.

Not only that, she is also a master networker and an event manager for Expat Connect. Want to know how to better network? Stay tuned and listen to this last episode of Dubai Fashion News Podcast with Shomaila Maurer.

EMIRATES FASHIONISTA INSTA TRICKS

First of all, to have this number of followers and this level of engagement is not something that happens overnight. She started in 2010 and spends daily around 5 hours on Instagram. There is sacrifice there, eh!

She confesses that she wakes up very early and the first thing she does is check what have happened during the night on Instagram. She loves talking and getting to know her followers, so that means that she responds to each and every comment that is left on her feed. And trust me… there are a lot!

Of course, the quality of the picture is key, but also you have to post things that your followers might like. The best advice then, is to be true to yourself from the very beginning.

Also, you have to post when most of your followers are online. There are some apps that will send you an alert like Crowdfire or Latergram.

BRANDS, INFLUENCERS AND VICEVERSA

She is working with brands already so she advises to both brands and influencers, whether bloggers, youtubers or instagramers, to be aligned and on the same page. Brands should target influencers that represent the demographic of their clients if they want to increase their sales and brand awareness. Numbers are not necessarily conversions, so it is more important to see the engagement rather that the amount of followers.

Shomaila selects brands that she would use as a consumer. If she doesn’t like a brand or what it represents, she will reject them and direct them to a better fit, that might be a fellow influencer.

HOW WAS SHOMAILA BEFORE BECOMING AN INFLUENCER?

She is a Pakistani girl that happened to move to Korea years ago. There is where she studied university and started her career. Eventually Korean Air asked her to move to Dubai to be in the Marketing division and here she came. Yep! Shomaila speaks fluently Korean… We couldn’t imagine that!

Our Emirates Fashionista has always been very creative. She studied grooming, fashion design, web design, and a myriad of courses… that are coming quite handy today when working with brands and putting together campaigns. And also in her job today, as Event Manager and Community Manager of Expat Connect.

Expat Connect is a huge community in Dubai that connects expats. It’s especially convenient when you are relocating to Dubai and want to meet people. Shomaila organizes events and guides each of the members about how is it to live in Dubai, where and how can they get things done, and also connects them, if they have common interests or similar professions… Because of this, she is the Queen of Expats.

Which lead us to the next segment…

HOW TO BETTER NETWORK

Shomaila meets her followers on Instagram but also invites them to her events. So, online and offline networking is part also of the secret recipe.

She advises people to come and join networking events such as Expat Connect, and not to be too direct. “Try to genuinely get to know the person in front of you, rather than just hand your business card and see how you could benefit or not from that connection. We are all people at the end of the day”.

BEAUTY WORLD MIDDLE EAST WITH NAZIH COSMETICS 2018

Arab Fashion Week 2017

Dubai Modest Fashion Week 2017

Shomaila Maurer is the #EmiratesFashionista - Founder and the Fashion & Beauty Influencer behind EmiratesFashionista.com.
She attends and hosts numerous Fashion Shows, Red Carpet Events, Fashion/Beauty Competitions, Designer Dinners, Exclusive Brands Launches and Fashion Parties. Witness her fashion looks at the events and her stylish photo shoots & campaigns with not only local but also International brands.

She is a people’s person. Her likable and warm personality has a big hand in her career growth. She is abundantly thankful for the blessings and opportunities she has given. 
As a fashion and beauty influencer, she meets many talented designers, beauticians, and artists who have inspired her to include her own Fashion & Beauty focused Talk Show in her upcoming projects. In EmiratesFashionista Talk Show you will hear the experience of the creative and talented people in the United Arab Emirates.
 

Another wonderful blessing. Amen!
This invitation goes out to everyone in and around our amazing #Dubai
I truly feel blessed and thankful to be a part of the regions largest Modest Fashion Week. 
It is the most prestigious event dedicated to modest fashion industry.
Regional and International Modest Fashion Designers.
*** More than 30 shows
*** Brands, Designers and Experts
This weekend 8th-9th December 2017 at Burj Park @Dubai @UnitedArabEmirates 🇦🇪
It's a free event but please register on DubaiModestFashionWeek.com to attend. Ages 18 and above.
Let's meet this Friday and Saturday.

DAY 1 - Dubai Modest Fashion Week
Honored to be a part of Dubai Modest Fashion Week as a VIP Guest. I feel quite elegant wearing this gorgeous Italian organza and Italian crepe abaya - Thank you @Zafirah_FashionThank you Hayet Zerelli Jewellery for the beautiful jewelry. They compliment my look perfectly. @hayetzerellidesigns
#DMFW2017 #DubaiModestFashionWeek#DMFW #ThinkFashion
Thank you 29/11photography for this memorable picture @peterjohncabreramaghari
Makeup: @nyxcosmetics_arabia #nyxcosmeticsarabia
 

Day 2 @ModestFashionWeeks 
Outfit by @Zafirah_Fashion

With UAE influencers and bloggers

With UAE Influencers 

JIMMY CHOO : THE EXCLUSIVE LAUNCH CRUISE 2018 COLLECTION

#IWANTCHOO

DISCO THEME

“Party pieces from the Jimmy Choo Cruise ’18 Collection”

COCO ON 8 LAUNCH AT MEDIA ONE HOTEL, DUBAI MARINA UAE

Perfect for a gathering with friends, Coco Lounge is a relaxed poolside sheesha lounge for the fashion conscious and glamorous. At night, the scene changes to an elegant, upscale social venue, perfect for a fun night out!

“POOLSIDE LOUNGE
Open daily
12noon – midnight
+971 4 427 1000
coco@mediaonehotel.com”

“Step outside to this Miami inspired poolside lounge
and indulge in innovative cocktails, light
and sophisticated cuisine and sheesha in your private poolside cabana.
”

“Menu”

Click here for the day menu
Click here for the evening menu
Click here for online reservations

“#COCOLOUNGEDXB”

Follow COCO Lounge DXB on Instagram

Photos Credit DubaiNight.com

INDOLA Street Style Show Flow

PAUL MITCHELL LAUNCHES XGPOP WITH NAZIH COSMETICS

GALERIES LAFAYETTE DUBAI X MYLISTAE EVENT WEARING CAROLINA HERRERA

I feel truly blessed to be a part of Galeries Lafayette Event