Following the success of Arab Fashion Week’s opening day, 1422 and AFW hosts another set of distinguished designers that showcased their unique collection on 25th of April 2019.
1422 stands for “1 Council For 22 Countries” an iconic space specifically created and dedicated for luxury shopping, custom made fashion and lifestyle experience.
Aiisha
Ramadan – UAE
AIISHA presented a collection that reveals a part of the designer’s heart, mind, and soul. She collaborated with longtime friends Si Fashion Galerie where “Change” Resort 2020 is born.
Consisting of 35 beautiful and colorful ready couture looks, some based on samples from previous collections redesigned giving them a new life, like a raw diamond that just needs a little polishing to show its beauty.
Other looks were based on previously and constantly loved cuts from the brand’s decade in the industry, giving them a new perception, while remaining the same at their core. “Life is about predictable and unpredictable patterns of change, and the only constant factor will be our power to take control of our feelings and attitude towards life. Life is like the changing seasons – while we cannot control the weather, we can control and change our perception; therefore, our entire lives”, said Aiisha Ramadan.
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Hiba Younis – Palestine
Hiba Younis launched her “Arabia” SS 19 collection, Arabia was inspired by the Arabic language and calligraphy. “The idea of it came out of the fact that we don’t appreciate our language and we don’t even speak it correctly”, Hiba Younis said.
Arabic calligraphy was used as the embroidery pattern to many fabrics; the golden calligraphy adds luxury and beauty to the pieces. Arabia is a collection that suits women who like to experience something different, something unusual, simple and elegant…and more importantly, something meaningful.
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Arshys - UAE
‘ARSHYS’ the Emirati fashion label synonymous with bold and innovative designs released two capsule collections on the runway. The pre SS20/Ramadan capsule collection aptly titled ‘Into the Starry Night’ and the other titled “Perplexed”.
The brand’s exquisite runway designs will be available to pre-order from the 1422 concept store in City Walk II, Dubai. The designer took inspiration from Vincent Van Gogh’s most famous artwork, after which the collection is named. Meticulously selected fabrics and accents come into play to bring this collection to life. The designer introduced her signature spin on each piece by creating her own hand-drawn illustrated graphic prints of the stars and painted pastel stripes, reflecting a refined artistic aesthetic along with positive reinforcement messages.
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Mikhail Chamoun – Lebanon
A young Lebanese fashion designer Mikhail Chamoun presented his collection with the title "Let's move the world". At the age of 15, he started designing his first dresses and worked for several couture houses and designers during his early years.
For Mikhail, designing isn't just giving new designs. Every piece has to respect the woman's body shape and allure. Each and every lady for him is a unique muse that inspires a whole world of art. "We are delighted to have Mikhail Chamoun as part of the 8th edition of Arab Fashion Week, we're amazed by his creativity and out of the box designs especially the DHL capsule collection", said Mohammad Aqra, Head of Partnership, Arab Fashion Council.
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Juergen Christian Hoerl – Austria
Juergen Christian Hoerl showcased wearable fashion. Born in Upper Austria 1975, Juergen draws his inspiration from cultures, people and his travels.
Handmade masterpieces composed with the renowned Parisian method, manufactured at the Viennese in-house studio with perfect fit and highest quality material are the cornerstones of JCH JUERGEN CHRISTIAN HOERL. The Viennese fashion label's is style with an individual claim. Timeless elegance, sophisticated lightness and conscious understatement reflect the zeitgeist of an urban lifestyle.
Ezra Tuba - Turkey
Erza Tuba showcased Fall Winter ready couture collection. “Ezra Tuba” was founded on 27th October 2006, a designer brand accompanied by the awareness of a multinational brand for women, It is a brand addressing A-Luxury segments Ready to Wear, Accessible Ready Couture, Haute Couture and Wearable Technology.
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Bav Tailor - UK
BAV TAiLOR presented a sustainable luxury collection - a collective fusion of finest certified natural or recycled materials and pure, geometrical silhouettes and effortless volumes inspired by design, architecture and Eastern philosophies that represent true hallmarks of authentic 100% Made in Italy and Eco-Sustainability in the brand ethos. Each piece in the collection soulfully categorizes into linear or larger volume silhouettes for all creeds and forms.
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BLSSD – UAE
Blssd is the only non-profit social enterprise fashion brand in the region dedicated to helping individuals whose lives have been touched by cancer.
Discover Blssd’s fashion+purpose driven label that blends clean design aesthetics and effortless quirk with a large dollop of urban sensibility. Blssd’s Limited Edition collections feature statement-making silhouettes, unexpected details and a focus on being comfortable but still oh-so-chic.
“We know that style is more than what you wear; it’s also about attitude” Stated Blssd, “The attitude we like the best is an attitude of gratitude”.
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Sara Altwaim – Saudi Arabia
Born to a family of art lovers, Sara Altwaim developed a love for everything artistic. She took up writing poetry as a hobby and fashion design as her life’s passion.
After attending the college of arts and design in Jeddah, she went on to teach art and took the time to develop her own unique style in fashion.
This Saudi designer is already well known in the region for her sumptuous bridal gowns, and her use of dense beading and embroidery. Her most recent collection, entitled The Vision, is inspired by wheat, and the good luck it's meant to imbue, with the motif delicately worked across her pieces, tone on tone. With a growing maturity to her work, she is definitely one to keep an eye on.
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Yara Bin Shakar – UAE
Yara Bin Shakar is an Emirati fashion designer known for exploring colour and print, seeking to inspire and empower her wearers. Yara brought a twenty piece collection celebrating all things whimsy. This time, her signature feminine aesthetic is enhanced with a cheeky nod to the cartoons of her youth. Bright linens and holographic chiffon add an element of lightness, worn confidently from day to night. With the upcoming festive season in mind, she has included bold hints to distinguish the wearer in a crowd; exaggerated collars, full circle skirts and ruffles.
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RED SKYS - USA
Red Skys showcased streetwear collection, the pieces distinguished raw edges & finishing, a combination of new textures and patterns, accidental looking paint splatter, and an occasional look of restoration. “We take pride in the fact that this means each
piece is unique in its own way. Being a luxury brand means that we value exquisite craftsmanship while our roots in street wear means to recognize the importance of sketched art effects and deliberately tampered graphics”, said Awaleh Beileh . RED SKYS deeply emphasizes on revitalizing a connection with street fashion while at the same time rethinking the parameters of luxury street wear. By analyzing the spectrum going from grunge to luxury fashion, the brand brings to light aspects that they know can strengthen the community of consumers.
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FAD – NEXT GENERATION - UAE
FAD Institute of Fashion Art and Design unveiled 15 emerging designers to showcase collections. The talents presented collections on respective ideations musing from concepts of anti-fashion, asymmetries, minimalism from a maximalist’s mind, subtle flowy silhouettes and some using contrasted vivid hues constructed to line up as visual pieces of ready-to-wear art.
About FAD
FAD Institute of Luxury Fashion & Style Dubai excels in delivering world-class professional training in Luxury, Fashion & Style in the Middle East & contributes to the greater vision of UAE to rise as a global industry epicenter in Fashion & Luxury. Every quarter, FAD brings together local and international students to experience industry tutored courses that provide the platform for emerging talents to connect, learn and engage with the ever evolving fashion industry in Dubai.
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KRIE DESIGN - CROATIA
Croatian fashionbrand Krie Design founded by Kristina Burja showcased Green Fashion. Krie Design core belief is that fashion can be at the same time ethical and affordable. During all phases of their process they try to use sustainable materials and textiles, and continuously work to reduce waste and minimize the energy consumption. As materials play the key role in their brand sustainability, they opt for organic cotton, recycled cotton, organic silk, recycled polyester & polyamide. It is all about taking on daily basis all the efforts required in order to have a sustainable development and a raising awareness in the whole fashion industry.
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Mia Couture – France
Mia Couture designer Assa Sacko presented exclusive wedding dresses as part of its collection in 2019. A collection has the image of the brand – chic, elegant and refined. Assa is a 25-year-old French woman passionate about fashion and haute couture after studying in international trade and many trips around the world. Despite her age she knew how to impose herself on the French march of the high-seam of wedding dress.
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VRO PARDO - PARAGUAY
VRO PARDO designs according to the needs of culinary staff and their work environment, was another exciting addition. The brand from Paraguay is all about unique and one-of-a-kind designs that satisfy different tastes.
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Amato Couture – UAE
Launched in 2002 UAE, Amato, which means ‘beloved’ in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection, Amato touched a chord with the region’s fashion elite. Inviting UAE’s beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like ‘inspiring, intriguing and innovative’ are only a few of the compliments showered by Amato’s discerning clientele on Creative Director Furne One.
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Baravia Fashion – UAE
Baravia Fashion is a high-end fashion shop for women’s clothes, owned and managed by the designer Gulnora Muhedinova. Baravia showcased casual and ready to wear outfits, stylish wedding dresses, and elegant evening wear collection.
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Rami Kadi – Lebanon
Rami Kadi, a Lebanese-American fashion designer showcased Spring-Summer 2019, an exuberant ode to the free spirit and creativity of Burning Man, radiating iridescent beams, hallucinating with visual illusions and hypnotizing in its colors.
The collection is as vivid and effervescent as the transformative community that inspired it: colors are ever-changing, materials are holographic and combinations are playful. Things are not quite what they seem in a collection that embodies a territory of radical self-expression, celebrating Bohemia with couture finesse. Light is transitory, blazing from mirrors and laser-cut plexi in geometric embroideries mapping the body to enhance its sensuality. Bold combinations see casual wear reimagined with unabashed glamour: chaps, two piece sets and leggings are fully embroidered.
Contrarily, gowns are youthful and light no matter the volume nor the opulent crystal embellishment. Slick-tailored half-blazers are graphic and relaxed; shoulders sharp, lapels soft. Asymmetry alludes to balance, structure compliments fluidity and jet black contrasts invigorating color prisms.
Once again, Rami Kadi brings up contradictions throughout his collection, as he presents a unique, liberate, indulgent and lively view altogether to the world.
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Sophie Couture – Azerbaijian
Sophie Couture designer Gunel Babayeva presented women's evening dresses with unique and elegant designs that create flawless silhouette and enhance sense of femininity. Collections of Sophie Couture combine original style and modern fashion trends, creative color palette and exquisite quality of fabric. Designer’s style determines the mood of each collection, but the magnetism of perfect lines is always the same. Sophie Couture makes special emphasis on the selection of textiles, sewing techniques, making delicate embroideries, beadwork and detailing in their garments. Every piece of the collection is handcrafted in the own atelier. As a result, each dress is a timeless masterpiece that helps any woman be in the spotlight.
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